I translate bold brand visions into future-proof design strategies, integrating circular thinking, material innovation, and emotionally resonant experiences that connect with people and reduce impact.

For over a decade, I’ve shaped design direction at Volkswagen Group, Bang & Olufsen, NIO, and Hopium, most recently leading Circularity at VW Future Center, a pilot project now influencing several group brands.

Today, I help teams unlock clarity and momentum through innovation audits, high-impact concept sprints, and strategic supplier matchmaking. I also step in as CMF and sustainability lead when teams need creative direction and cross-functional alignment.